Bare is a brand development project I had created for my Design Ethics class. The project prompt was to create a brand identity for an ethical product marketed at Gen Z.
Getting some
background
Before starting the project, I needed to get an idea of what the brand's aim and vision, and how this could complement Gen Z's values.
Brainstorming
the brand
This brand wheel was a development on the above research and a way to summarize some of the findings.
Putting a face to the findings
Brainstorming
the style
I then looked at similar products and logos from companies with similar values.
Sketching
Before starting the logo, I wanted to get a feel for the essence of the brand. I went with the name "Bare" and designed a bottle. The process for creating a rough draft of the bottle design was much simpler than creating a logo, so this was a way for me to break ground and ideate without getting too specific.
Developing the logo
Finalizing the logo
Developing the poster
The Ingredients:
The Process
